Poster Design
Need an attention grabbing, attractive poster for your event? Hire a poster designer today.
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Find a Specialist in Poster Design
Creating the perfect poster for your event or product is harder than it looks. There are talented graphic designers behind all the eye-catching posters you see today, and if you want your poster to be just as attention-grabbing, you need an expert to design it for you. When searching for a poster designer, look for someone with experience creating the type of poster you’d like, and who has good communication skills.
FAQs
What is poster design?
Poster design is the art of constructing or creating a design to express an idea, product, or event, then and placing it on a poster. Posters come in many sizes but are almost always rectangular. They also combine elements of graphic design and marketing, including both graphical and textual elements to catch a reader’s attention and provide them with information.
What makes good poster design?
Good posters should be both eye-catching and easy to read. A poster must be both visually appealing and informative, as the most common use for posters is promoting a product, event, cause, or idea. The best posters are simple and concise; they don’t overwhelm the reader with too much text or excessively colorful elements.
As posters are typically hung in public spaces and range in size, they must also be readable from a distance. A large poster meant for the side of a building, for example, should have a clear and simple message that drivers on the road can read quickly. A smaller poster, such as an event poster on the street, can contain a bit more information, as people walking by may have the chance to stop and read it.
What skills should a poster designer have?
Creating an excellent poster requires an understanding of graphic design and typography, as well as making these two elements work together seamlessly. Graphic designers who specialize in poster art should also be familiar with common marketing practices and know how to create a poster that promotes their idea, event, or product aptly to the poster’s target audience.
Some other skills to look for when hiring freelance poster design services include:
- Adobe Photoshop: Graphic design work for posters involves heavy use of Adobe Photoshop. Skilled poster artists should know how to mask and retouch images, work with perspective, apply color grading, and several other tasks using Photoshop.
- Adobe Illustrator: Illustrator is another useful program for poster design, although it may be more for typography than the other elements of the poster.
- Interpreting client briefs accurately: Good poster designers should know how to take your ideas, messaging, brand elements, and other requirements and translate them into a coherent poster that matches your vision.
- Sketching: Although freelance graphic designers and poster designers work often with Photoshop, they may also use sketching by hand to help them get an understanding of the poster’s layout before taking it to Photoshop. Some designers may also use tablet pens to digitize their sketches right away.
- Working under deadlines: Poster designers should be comfortable working with deadlines because posters are often needed for printing and distribution by a certain date. Completing projects on time is especially important for event posters.
- Good communication: Look for a poster designer who has decent communication skills as well as design skills. If they have a hard time understanding your ideas or never provide you with updates on the poster design, then they’ll be more difficult to work with.
How do I find a gig poster design specialist?
Gig posters are specific to performance and musical artists. They advertise an event, or a gig, and should be particularly eye-catching. Gig and concert posters have a long tradition of being innovative and interesting, because fans of musical acts often hold onto these posters as souvenirs. For this reason, gig posters have to be memorable.
To find a freelance graphic designer who can create your gig poster, look for someone with experience creating posters for performances and musical acts. Also, you’ll want to hire someone with a design style that matches the vision for your gig poster. Look through their portfolio of previous work to get a sense of the gig poster they could design for you.
Why should I hire a freelance graphic designer for poster design?
A trained graphic designer can offer something that free online poster design apps can’t: expertise. While drag-and-drop poster makers seem convenient, they aren’t reviewed by anyone who has training or experience in graphic design, so the end product will come out looking less than professional. A specialist in poster design will not only produce a higher-quality product, but can also consult with you about your poster and offer their expert opinion on how best to present your ideas.